Akshanova

We are passionate about our brands and want to see them everywhere. Even in festival greetings we want to paint the entire message in our brand colours. It’s good if there’s a natural fit but looks unnatural and fails to connect with consumers if done forcefully. Even festivals are brands and have associated brand essence. For example, Easter is associated with eggs , Christmas with red, white, green, Santa, gifts, etc. We shouldn’t paint Christmas messages in our brand colour rather follow the festival colour codes in our brand messages. It will help establish better connect with consumers.