Course curriculum

  • 1

    Introduction to media module

    • Introduction
  • 2

    Media Inputs

    • Media Inputs

    • Media Briefing Format
  • 3

    Basic Media Terminologies

    • Basic media terminologies
  • 4

    Media Planning Process

    • Media Planning Process
  • 5

    Traditional Media

    • Television

    • TV media category spends

    • TV media

    • Media Planning and Scheduling sheet

    • Print

    • Radio
  • 6

    Digital Media

    • Digital Media - 3 broad categories
  • 7

    Television - Post Evals

    • TV post media evaluations